Notice relating to the Personal Data (Privacy) Ordinance
Collection of Personal Data
"Personal data" refers to any data which directly or indirectly identifies you as an individual, or is capable of doing so. We collect and use personal data that we believe is necessary to conduct our activity or communication with you. The types of personal data we collect may include, but is not limited to:
Supply of personal data to us is non-obligatory, but failure to do so may result in us being unable to process your application(s) or to provide facilities and services to you.
Use of Personal Data
Your personal data may be used for the following purposes:
We may from time to time also use aggregate non-identifying information about our customers to better design and improve our facilities and services that we offer. This information will not identify any individual in particular.
We intend to use your personal data for direct marketing carried out by us (or by an agent on behalf of any of us), and for such purposes your personal data held by us may be provided to our business partners for their use for direct marketing. The intended kinds of personal data to be used and the intended classes of marketing subjects are specified below. However, we may not so use or provide your personal data unless exempted by the Ordinance or we have received your consent.
For the above direct marketing use, we intend to:
You can always opt-out free-of-charge by contacting our Data Privacy Compliance Officer if you no longer wish any of your personal data to be used in any of the described direct marketing purposes.
Disclosure of Personal Data
Personal data supplied to us will be kept confidential. However, we may, where such disclosure is necessary to satisfy the purpose, or a directly related purpose, for which the Personal Data was collected, provide such Personal Data to the following parties:
Unless there is a specific legal requirement for us to keep the data, we will take all reasonably practicable steps to erase your personal data that is no longer required for the purposes for which the data was originally collected.
Links to Third Party Websites
By using our website / mobile application, you agree that we may use various analytic and tracking tools and methods (including store and access cookies in your devices) (“Tools”) in order to collect website / mobile application usage data and improve your user experience.
Cookies and some of the other tracking tools, if used, are small files that are placed on your computer by websites that you visit or certain emails you open and/or mobile application downloaded to your device. They are widely used in order to make websites/mobile application function properly, as well as to provide business and marketing information to the website/mobile application owners.
We use the Tools on our website and mobile application to track visitor preferences. These Tools allow the website and mobile application to remember information that changes the way the website and mobile application behave or look, such as your preferred language. These Tools can also assist you in changing text size, font and other parts of the website / mobile application that you can personalise. You may refuse to accept any Tools (such as, by refusing cookies by altering the settings on your internet browser) as may be allowed by your device but it should be noted that if you choose not to permit cookies, some areas of the website / mobile application may not function properly.
Commitment to Data Security
We are committed to protecting the security of your personal information. We use a variety of physical, technological and organisational measures to help protect your personal data from unauthorised or accidental access, processing, erasure or other use.
Access to and Correction of Personal Data
You are entitled to request access to personal data held by us about you and to correct such data. In accordance with the terms of the Ordinance, we may charge a reasonable fee for the processing of such data access requests.
You may direct your request in writing to:
Data Privacy Compliance Officer
The Jockey Club CPS Limited
6/F, Wilson House
19–27 Wyndham Street
Central, Hong Kong